Are you a business blogger who wants to take your blog to the next level? Do you want to attract more blog sponsors?
Do you want to close more deals faster? Then you need a media kit!
A media kit is an essential snapshot of your statistical information that potential advertisers need to decide whether or not they want to use their advertising dollars with you.
A media kit is your opportunity to show advertisers how they can benefit by partnering with YOU over all the other choices they have.
You can use a media kit to help you sell ad spots on your site, write sponsored posts, offer product reviews, receive publishing offers, and create brand partnerships. Any and all of these can be beneficial to growth.
It doesn’t matter if you want more readers or more sales to mark your growth, a media kit can help you get there.
Now you know what a media kit is, and you know you need one. How in the world can you get one?
10 Media Kit Must-Haves
1. Intro
The intro should include your logo, blog name, your name, and some ‘about’ information. You can include personal bio info or only professional bio info. You can even include any staff and their info. If you want your mission statement noted this would be a good place to add it.
2. Contact Info
Current contact information is a must. You should include your email address and links to any social media accounts such as LinkedIn.
3. Benefits
Include the benefits of working with you. This is your opportunity to shine. Come up with a mini sales pitch that conveys how important your unique influence is for their brand and exactly what they can gain by working with you that they can’t get anywhere else.
4. Statistics
Numbers talk. I would use any statistical data about your audience and traffic here. Use Google Analytics, Alexa, or any other statistical tracking site to provide this information. Also include your social media numbers in this section.
5. Services
A list of the types of partnerships offered should be included. They can range from giveaway sponsors to publishing opportunities. You are your own limit to the types of partnerships you attract.
6. Brands You’ve Worked With
I would definitely include any other brands you have worked with, links to those partnerships.
7. Policies
In the case of ad space and similar partnerships, you must include payment policies, rates and/or packages that are offered. Ad size and placement should be addressed in an easy to read graphic if you know this information beforehand. If you’d rather not talk money in the open, that’s fine. At least make mention that if they want information on rates or package opportunities then they need to contact you for further information.
8. Testimonials
You ever heard those expressions that talk about how your referral of someone’s service is the best compliment you can give? It’s true. Definitely include any testimonials from partners you have worked with in the past. Whether beginner or long time blogger, testimonials sale you almost better than anything else!
9. Call To Action
A call to action is your closing sales pitch. In as professional and attention grabbing way, make yourself unforgettable. Leave a lasting impression that makes the advertiser want to contact you immediately about any opportunities to partner together.
10. Others
Other items you might want to include are any regular features like a popular series, or blog hops you are a member of, any online networking groups you play a key role in, FAQ, disclosure information, and policies.
4 Tips for Creating Your Own Media Kit
I am of the opinion that a media kit should be short and sweet, like a resume. You want all the information on one page in an organized manner and with a logical flow of the data. Here are four tips to keep in mind when creating your media kit:
- Keep it high quality. If you are unsure of how to lay out the information and make it look professional, it’s worth it to hire someone to do it for you! You want your absolute best foot forward here. There’s no room for guessing this one.
- Make it pleasing to the eye. You want to use similar coloring and text to that on your site to create a sense of continuity. Use no more than two types of fonts. To help with visual appeal avoid long paragraphs. Make use of text boxes with snippets of info. Also use titles with bulleted information. Include pictures from popular posts and other graphics like your logo.
- Keep it updated. If you create your media kit as a simple page on your site, it will be super easy to update regularly. I would even include the latest updated calendar date somewhere on the page so readers know how current the information is.
- Make it easily accessible. Again, it can be a page on your site, a PDF download, or you can have interested parties contact you requesting the document if you’d rather. Either way, make sure it’s easy to find or that they can get the information quickly.
I know it seems like a lot of work. It is. Sorry, but there’s no way around that part. But I can promise you this; the rewards of having a professional, well thought out media kit are too many to list. So, no excuses. Do the work and reap the reward!
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